For more than three decades, Ostorházi Bevonattechnika Kft. has been committed to preserving the value created by its industrial partners through complex, high-quality coating technology solutions. What started as a family business has now become one of the leading companies in the Hungarian coating industry. It was therefore timely for their website to reflect the high level of service they provide.
Beyond creating the new website, our task included rethinking the company’s messaging, refreshing its corporate identity, and ensuring all of this is effectively represented in the digital space.
As a first step, we conducted a situation analysis, examining not only the company’s activities but also domestic competitors and international best practices. Based on these insights, we developed a new messaging framework, proposed the modernization of the company logo, defined updated brand colors, and redesigned the website from a UX perspective to align with the refreshed visual identity.
During the website transformation, key priorities included easy navigation, a clear presentation of the complex service portfolio, concise content, a unified visual style, and—last but not least—AEO optimization and lead generation.
