Our task was to renew and reposition this well-known Hungarian brand. We supported our client with strategy development and visual identity design, as well as with a wide range of executional work.
In Hilltop Magazine, we introduced the winery in detail: readers discovered the picturesque surroundings, read expert insights from chief winemaker Ákos Kamocsay, and learned interesting facts about the winery, while exploring the brand’s full portfolio.
The publication included the new visual identity and redesigned labels created by Morpho, which visually guided lay consumers how to choose wine, and helped them to understand the wines’ flavor profiles and consumption occasions.
With its informative and educational content, the magazine promoted conscious wine consumption. It worked well at festivals, various events, and as an internal publication, it helped audiences to navigate among the product range while supporting the brand’s modern positioning.
