We drew attention to the importance of long-term relationships in the campaign: our goal was to make long-term relationships sexy with positive messages, corporate image and all elements of the diverse toolkit. The central platforms of the campaign are the Ragaszkodj hozzá – Stick to it! Facebook page, microsite and NoStory blog: with educational content, an online questionnaire about what Hungarians living in a long-term relationships think about sexuality, family planning, indlucing a test to prepare for a medical consultation, intended for a kind of thought-provoking guide.

It easily helps women to understand what they should tell about themselves, their lifestyle, and also what they should ask while visiting the gynecologist in order to choose the most suitable contraceptive together with their specialist.

During the campaign, we filmed a viral video called “Unique Experiences” about togetherness, and we also organized a spectacular, urbanistic photo-theme guerrilla activity on World Kissing Day. Despite to press releases and PR articles, we enriched the press communication with the results of the mentioned questionnaires, expert interviews and interesting infographics. Additional elements of the campaign included a national billboard campaign, press advertisements and social media activities.