Since the media noise during the planned campaign period is even greater than usual, we chose a more creative approach instead of PR articles emphasizing and centering the campaign’s messages and a display campaign. We worked with two media partners (Femcafé and nlc.hu), and when choosing both, our aim was to reach the target group as widely as possible. We created a PR article in cooperation with Femcafé. Adapted to the style and language of the page, it showed the different service options hidden among Christmas shopping tips, and we also displayed them in the site’s Christmas calendar. On nlc.hu, readers can find out what type of shopping they belong to by filling out a funny quiz, and they can see different options from Tesco Otthon based on their descriptions.