The past few years have brought several changes in every industry, companies must have been adapting accordingly. Our client recognized it and refined its operations. In order to represent all of these updates authentically on the market, it was important that colleagues first learn about the renewed corporate values.
We supported thyssenkrupp Materials Eastern Europe in 2023 with an internal communication campaign across nine countries. The goal was to inform employees about the refreshed corporate value system and also to encourage them to participate actively in the challenges, games, and events which all supported this project communication throughout the year.
Our task was to engage approximately 1,900 employees – about a third of whom are blue-collar workers.
We started the activities by developing the concept and messaging system of the annual campaign, as well as by designing the communication tools. We paid special attention on how to reach blue-collar colleagues and how to overcome language difficulties, so we treated the language localization in most of the materials as a priority. We also linked an ambassador program to the entire project in order to reach colleagues effectively. The first stage of the communication, among others, was a “welcome package”, including a notebook, which focused on the of the company’s renewed value proposition. Simultaneously, with the first event of the 5-stop roadshow, started the new intranet interface, and the project’s first newsletter – both available in six languages and mutations. We developed an internal incentive system for the project, which had a newly created employee webshop as an integral part. The activities (quizzes, online inspiration events and challenges) were paired with a point-collecting opportunity, employees could redeem these earned points for company logoed souvenirs at the end of the year. Creating the design, the content, and the points system itself were also our tasks.
5 roadshow stations – tools: presentations, questionnaires, invitations, posters, email footer, Teams background, molino signed by the employees – background material prepared for 40 ambassadors, presentation, information letter, suggestion for the ambassador system – 8 newsletters in 6 languages – 7 Typeform quizzes in 6 languages, a total of 1972 participating colleges – during the first challenge (which was a “step collection”), a total of 3,650,989 steps were taken by the colleagues – 34 applications were received for the second challenge (which was about sustainable Christmas preparations) – 340 participants at the inspirational events – videos supporting internal communication Content and graphic tools supporting the project’s communication: event invitations, LinkedIn posts, presentations
