Morpho initiated the development of a comprehensive communication presence. The central element of the project was a press event organized by our agency at the Buda Campus of MATE, where the brand’s owners, leading university representatives, and a nutrition science expert presented the professional background and market role of A2 milk in a roundtable discussion.
One of the key moments of the program was the signing of a letter of intent on university collaboration, laying the foundation for a research, development, and innovation partnership. We also announced the nationwide CSR initiative “10,000 children, 10,000 cups of milk,” aimed at ensuring that as many children as possible—especially those from disadvantaged backgrounds—can consume high-quality dairy products from an early school age.
A dedicated landing page was created for the program, inviting applications from primary schools. The campaign was supported by press communication and social media content, ensuring that the messages reached both the media and the brand’s target audiences simultaneously.
We generated strong media coverage across lifestyle, business, and retail industry outlets present at the press event. Several editorial teams produced their own articles and interviews based on the professional discussion.
News of the CSR initiative quickly reached target audiences, with high organic interest emerging already in the first few days. The campaign also delivered significant growth on the brand’s social media platforms, both in terms of reach and engagement.
The combination of media appearances and social media buzz created a powerful communication impact, providing a solid foundation for the brand’s дальней awareness-building and educational activities.