Originally focused primarily on CRM solutions, the company — backed by extensive domestic and international expertise — has dynamically expanded its portfolio over the years to provide IT-driven solutions capable of optimizing even the most complex business and internal processes.
Our task was to develop a brand name and brand strategy that not only reflects this evolutionary journey, but is also forward-looking and capable of communicating the brand’s current and future values to both domestic and international target audiences. The new positioning needed to better express the company’s service directions, as well as the knowledge and expertise behind the organization.
As part of establishing the communication strategy, we mapped the competitive and market environment and, through workshops, defined the brand’s current and desired market position along with its core brand values.
Following this, we created the positioning statement and proposed a renewed brand name, slogan, and messaging framework. As a next step, we designed a new logo and established the foundations of the new visual identity, which was validated among clients. Finally, we provided recommendations for communication activities supporting the renewed brand positioning.
