Positioning Cloud Stinger, the new, entry level gamer headphones of HyperX on the gamer market peripheries. Introducing the global esport sponsorship activities of HyperX and the product itself to the press.
Within the confines of an incentive press and gamer event with HyperX Cloud Stinger in the focus, we have provided real gamer experience for the press, important Hungarian gamers and privileged partners in an authentic gamer environment. Participants have been able to fight the most prominent members of the Hungarian League of Legends scene in a trendy downtown esport bar. Besides that, they have become familiar with Stinger and the whole headphone selection of the brand.
Thanks to the event, relevant press relations have broadened, and a large number of testing requests have been received regarding Cloud Stinger and other HyperX headphones, along with requests for sweepstakes. Testing has resulted in outstanding online and video clippings.