The focus of our strategy was to show the actuality and importance of the topic to the target group through real stories and practical knowledge materials. That's why we made cyber protection tangible with expert topic generation and diverse, organic press communication tools, which now affect all decision-makers and companies, regardless of company size and industry. As a first step, we introduced BlueVoyant's experts and the company to the Hungarian press at a press breakfast covering market and industry trends. After the event, we prepared expert materials and articles responding to current, wide-ranging cyber security challenges based on BlueVoyant's research and international trends. In educational articles, we presented, for example, the novelties of cyber protection regulations and the most common cyber attacks and their prevention methods. We organized interviews for the company's domestic and international managers in critical domestic media such as Forbes, HVG, and Portfolio. With regular expert comments, we helped/help the work of journalists regarding domestic and international cyber security incidents.