Retail // PR, Influencer komunikácia, Tlačové podujatie, Zavedenie produktu
Organizing the press event of Fitbit Versa smartwatch – Fitbit’s first Hungarian press event.
Live your best life! – Fitbit Versa, the newest smartwatch of Fitbit arrived to Hungary with this message. We got the opportunity to mediate this message by organizing the first ever Hungarian press event of Fitbit with our client, Apcom Hungary, the brand’s distributor. At the event, we presented the fitness and health tracking functions of the smartwatch and highlighted how they can help living a fitter and well-balanced life to anyone. Our guests arrived at a sunlit restaurant, where we welcomed them with light brunch, then a conversation took place about the importance of physical and mental harmony with a psychologist expert. After that, Fitbit’s General Manager of EMEA personally presented the new product to the audience. Journalists and influencers were given the opportunity to try Fitbit Versa’s new functions and to talk to the representatives of the brand about further product development and the company’s mission: to help people live a healthier and fuller life.
29 journalists and influencers took part in the event, who altogether posted 66 instagram stories during the happening. 5 articles were published on the day of the event, including the most read news portal in Hungary. The press event made the brand more popular and the press and influencer relations that are relevant to the brand have been expanded, the basic interest in testing products has increased.