Live your best life! – Fitbit Versa, the newest smartwatch of Fitbit arrived to Hungary with this message. We got the opportunity to mediate this message by organizing the first ever Hungarian press event of Fitbit with our client, Apcom Hungary, the brand’s distributor. At the event, we presented the fitness and health tracking functions of the smartwatch and highlighted how they can help living a fitter and well-balanced life to anyone. Our guests arrived at a sunlit restaurant, where we welcomed them with light brunch, then a conversation took place about the importance of physical and mental harmony with a psychologist expert. After that, Fitbit’s General Manager of EMEA personally presented the new product to the audience. Journalists and influencers were given the opportunity to try Fitbit Versa’s new functions and to talk to the representatives of the brand about further product development and the company’s mission: to help people live a healthier and fuller life.