During the campaign we have raised attention to the importance of long-term relationships. Our goal with the positive messages and with every element of the image and the diverse toolkit has been to make long-term relationships sexy. Central elements of the campaign have been the Facebook page (Ragaszkodj hozzá!), a microsite and the NoStory blog. The blog has consisted of educational contents and an online survey about what Hungarians living in a long-term relationship think about sexuality and planned parenthood, as well as a test preparing users for a medical consultation, serving as a thought-provoking guide. This has helped women to decide what to reveal about themselves and their lifestyle, and what are the things they should ask during a visit at the gynecologist to pick a contraception method that is the most suitable for them. During the campaign we have shot a viral video about attachment to each other under the title Unmatched Experiences. Our team has also organized some guerilla activity, serving as a spectacular urban photo op at the International Kiss Day. We have made press relations more interesting by complementing traditional press releases and PR articles by survey data, expert interviews and interesting infographics. Additional campaign elements have been a nation-wide billboard campaign, advertisements, social media activity (Facebook, Instagram, YouTube), sweepstakes, online marketing tools, blogger collaborations and involvement of brand ambassadors.