road safety research and call for attention
Task
As a car manufacturer, Magyar Suzuki prioritizes safety in terms of production and finished cars. On the other hand, the responsible behavior of road users is the best safety belt, which even cars equipped with most safety extras cannot replace. The vehicle manufacturer from Esztergom therefore looks for and supports activities aimed at the necessity and development of responsible behavior.
Realization
With representative research on traffic habits, we wanted to draw attention to the need to change social thinking about safety. Ipsos was our partner in the survey. We put the results of the research into context with the help of domestic and international research, highlighting the importance of responsible behavior and where Hungarian motorists currently stand on this issue. We sent out altogether three announcements, the focus of which was education and raising awareness.
Results
More than 80 press appearances from three press releases, on major news, lifestyle, tabloid, and automotive platforms.
